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12 Nov 2022
Countries in Pictures – Travel Talk Series- JORDAN by Mr. Vincent WONG
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15 Oct 2022
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8 Oct 2022
Countries in Pictures – Travel Talk Series- ICELAND by Mr. Vincent WONG
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26 Sep 2022
HKUAA Professional Group Webinar - Linkedin personal branding and career tips by Ms. Hayley Law and Ms. Nicole Hui
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24 Sep 2022
The New Normal of Future Food and its Post-pandemic Trend (疫後未來食品新常態) from Dr. Fong (方麗影博士) on 24 Sept 2022 (Sat Afternoon)
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17 Sep 2022
Popular Science Talk Series METEORITE by Mr. Vincent WONG
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17 Sep 2022
HKUAA Chritmas Caroling - Member Recruitment
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3 Sep 2022
Countries in Pictures – Travel Talk Series- GALAPAGOS ISLANDS by Mr. Vincent WONG
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Hong Kong University Alumni Association

FULL - HKUAA Professional Webinar: from Dr. Royce Yuen JP 袁文俊博士 太平紳士 (1 Dec 2021, Wed Evening)

(FULL) HKUAA Professional Webinar: “Decoding the secrets behind the success and failure of branding” (破解品牌成功與失敗背後的秘密by Dr. Royce Yuen, JP 袁文俊博士 太平紳士 (1 December 2021, Wednesday Evening)

品牌的演變、數字的革命、技術的進步、不斷變化的消費者行為以及COVID-19流感大流行等因素顛覆了整體營銷格局,品牌如何解碼重塑? 不同行業如何改造品牌的結構和整體框架,培養強勢品牌? 以便企業在不斷變化的運營環境中保持競爭力。這個研討會讓參與者從不同的角度全面了解品牌發展。

Speaker: Dr Royce Yuen, JP (CEO of MaLogic | Brand enthusiast | Marketing Professor)

Dr. Royce Yuen is the author of "Decoding Branding", a book that explains the evolution of branding.

He is the Co-Founder and Co-CEO of MaLogic, a new breed of consulting firm offering business solutions by integrating brand strategy, research insights and big data analytics.

He was the former Chairman of Ogilvy S. China and HK as well as the Chairman of HK4As.

Royce is a Professor of Practice and has been lecturing MBA across China and HK for two decades.

He was a Council Member of the HK Trade Development Council and HK Academy for Performing Arts. Royce was also the Vice-Chairman of Plan International HK for 10 years, an NGO focusing on serving underprivileged children around the world.

He is now serving as an Advisory Committee Member for art development and an Advisor to Our Hong Kong Foundation, a leading non-profit and non-governmental organization dedicated to promoting Hong Kong’s long-term interests and sustainable development by drawing upon Hong Kong’s unique advantages.

Royce was conferred Honorary University Fellowship by the HK PolyU, awarded Scholar Marketer of the Year plus Honorary Fellow by the HK Institute of Marketing, and appointed Justice of The Peace by the HKSAR.

Linkedin: Dr. Royce Yuen| LinkedIn

Dr. Royce Yuen | HKU MBA

Dr. Royce YUEN, JP | Our Hong Kong Foundation (

Date: 1 December 2021 (Wednesday Evening)

Log-in Waiting: from 7:00 pm

Webinar Time: 7:30 pm - 8:30 pm (ONE hour)

Language: Cantonese supplemented with English

Venue: Zoom Webinar
Quota: 90
Charge: Free
(This webinar is free of charge and prior registration is required. Priority will be given to HKUAA members)

Registration - Closed

Registration will be closed one day before the event or when the event is full. A Zoom link for joining the webinar will be sent to successful registrants by email.

For enquiry, please contact Mr. Michael Chow at or on 2522 6113.


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