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25 Mar 2023
HKUAA Alumni Nite 2023
 
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4 Mar 2023
HKUAA Visit To 晨曦島福音戒毒中心@西貢伙頭墳洲 (4 March 2023 - Saturday)
 
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12 Feb 2023
HKUAA HIKING - 茅坪榼藤、北港、竹林隧道
 
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11 Feb 2023
Countries in Pictures – Travel Talk Series- Sri Lanka by Mr. Vincent WONG
 
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4 Feb 2023
HKUAA Guided Tour Visit to WEEE.Park [廢電器電子產品處理及回收設施 } and T.Park [源 · 區] (4 Feb 2023 Sat Morning)
 
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17 Jan 2023
立法會如此多”FUN”
 
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14 Jan 2023
(FULL)HKUAA Profesional Group - Fai Chun Writing Workshop吉慶揮春迎金兔@hku main building convocation room (2 hours)
 
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14 Jan 2023
Countries in Pictures – Travel Talk Series- CUBA by Mr. Vincent WONG
 
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Hong Kong University Alumni Association
Events

FULL - HKUAA Professional Webinar: from Dr. Royce Yuen JP 袁文俊博士 太平紳士 (1 Dec 2021, Wed Evening)

(FULL) HKUAA Professional Webinar: “Decoding the secrets behind the success and failure of branding” (破解品牌成功與失敗背後的秘密by Dr. Royce Yuen, JP 袁文俊博士 太平紳士 (1 December 2021, Wednesday Evening)

品牌的演變、數字的革命、技術的進步、不斷變化的消費者行為以及COVID-19流感大流行等因素顛覆了整體營銷格局,品牌如何解碼重塑? 不同行業如何改造品牌的結構和整體框架,培養強勢品牌? 以便企業在不斷變化的運營環境中保持競爭力。這個研討會讓參與者從不同的角度全面了解品牌發展。

Speaker: Dr Royce Yuen, JP (CEO of MaLogic | Brand enthusiast | Marketing Professor)

Dr. Royce Yuen is the author of "Decoding Branding", a book that explains the evolution of branding.

He is the Co-Founder and Co-CEO of MaLogic, a new breed of consulting firm offering business solutions by integrating brand strategy, research insights and big data analytics.

He was the former Chairman of Ogilvy S. China and HK as well as the Chairman of HK4As.

Royce is a Professor of Practice and has been lecturing MBA across China and HK for two decades.

He was a Council Member of the HK Trade Development Council and HK Academy for Performing Arts. Royce was also the Vice-Chairman of Plan International HK for 10 years, an NGO focusing on serving underprivileged children around the world.

He is now serving as an Advisory Committee Member for art development and an Advisor to Our Hong Kong Foundation, a leading non-profit and non-governmental organization dedicated to promoting Hong Kong’s long-term interests and sustainable development by drawing upon Hong Kong’s unique advantages.

Royce was conferred Honorary University Fellowship by the HK PolyU, awarded Scholar Marketer of the Year plus Honorary Fellow by the HK Institute of Marketing, and appointed Justice of The Peace by the HKSAR.

Linkedin: Dr. Royce Yuen| LinkedIn

Dr. Royce Yuen | HKU MBA

Dr. Royce YUEN, JP | Our Hong Kong Foundation (ourhkfoundation.org.hk)

Date: 1 December 2021 (Wednesday Evening)

Log-in Waiting: from 7:00 pm

Webinar Time: 7:30 pm - 8:30 pm (ONE hour)

Language: Cantonese supplemented with English

Venue: Zoom Webinar
Quota: 90
Charge: Free
(This webinar is free of charge and prior registration is required. Priority will be given to HKUAA members)

Registration - Closed

Registration will be closed one day before the event or when the event is full. A Zoom link for joining the webinar will be sent to successful registrants by email.

For enquiry, please contact Mr. Michael Chow at michaelchow@hkuaa.hk or on 2522 6113.

 


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